Commissioning handmade rug designs from Moroccan weavers who don’t speak English or take measurements has been problematic for The Rug Trade. A year after placing her first order, Ella Jones, founder of The Rug Trade, decided it was time to meet her supplier in person. Jones had been buying vintage rugs and commissioning her own designs from a Moroccan weaver …
Big in Japan: How Neuba manages transcontinental clothing sales and production.
A British clothing startup, Neuba, has found itself sandwiched between a fashionable Japanese customer base on one side and traditional Indian weavers on the other. Neuba makes casual shirts and t-shirts using a team of eight weavers based in the Indian city of Hyderabad. The highly analogue nature of the production process has been a hit among a niche Japanese …