‘Airbnb for office space’ is the easiest way to describe Vrumi, a daytime-only property rental platform. Unexpectedly, the startup has found itself a hit with corporate middle managers. Riffing on the success of Airbnb, Vrumi has added its own twist to the model: renting homes left empty while owners are at work. By adapting a now-well-known concept – short-term lets – Vrumi …
Getting to know Airbnb and Uber: Q&A with Brad Stone
The Upstarts is an illuminating new book documenting the culture, practices and impact of Airbnb and Uber. Author and Bloomberg journalist Brad Stone speaks to Courier. You wrote about about Amazon in your last book. To what extent did that experience influence Upstarts? Oh, significantly. I’ve been circling tech for about 20 years, and been building this mosaic of Silicon …
Why do all the big tech brands look so similar?
A weirdly familiar look seems to characterise the logos of digital companies. It’s almost impossible not to notice that internet companies appear to be following a fixed manual on their visual style: the play school primary colours and inoffensive sans serif type style have become ubiquitous. That’s before the chirpy tone of voice which is similarly universally employed. Google, Airbnb, …