Courier-magazine-Issue10-Watches-Christopher-Ward

Design Fashion Manufacturing

The British watchmakers taking on the Swiss giants

A fresh crop of British brands are trying to break into the notoriously old-fashioned world of watchmaking. How will they tackle criticisms of heritage mining and new protectionist measures from the Swiss watch industry – not to mention the impact of an updated offering from Apple? The world’s watch industry gathered recently in Switzerland for Baselworld, where hot topics included …