Retail Workshop

Online glasses brands are ditching chatbots for social media

Ace and Tate’s flirtation with Facebook, Snapchat and Skype is emblematic of how companies everywhere are turning to social media for customer service and sales. Selling glasses in shops isn’t easy. People get overwhelmed by the choice, and frustrated by trying on lots of frames. Doing it online is even harder. Amsterdam-based Ace and Tate has thrown the digital kitchen …



The Bonneville: one cocktail bar’s story of surviving a Twitterstorm

Just after it opened in Hackney, owners of The Bonneville feared they’d lose everything over an insensitive tweet. In the summer of 2014, another cocktail bar opened in Hackney. It shouldn’t have been anything newsworthy or remarkable. But, on its opening weekend, a man stumbled into the bar after being stabbed nearby. It was a stark reminder that the nickname …