Courier-magazine-workshop-halal-kosher

Fashion Finance Food Lifestyle Retail Workshop

Chasing the god squad: meet the companies targeting Muslim and Jewish consumers.

Young Muslims and Jews are emerging as a lucrative and untapped source of customers. But how exactly should a business pitch its religious creds? Trying to ‘keep kosher’ or buy halal (consuming items that are ‘permissible’ in Judaism and Islam, respectively) has so far existed outside modern mainstream consumerism. Choice has been scant, quality has been poor and products have been sold through niche …