Cover Story Sport

How budget gyms are muscling out Fitness First and Virgin Active

The relentless cost-cutters that are clobbering Virgin Active and Fitness First. At first glance, something doesn’t quite add up. More people are taking an interest in fitness than ever, the UK gym market is growing faster than anywhere in Europe and yet, the two most dominant firms, Fitness First and Virgin Active, closed more clubs than they opened in the …