Food Retail Workshop

Timing the supermarket sweep

Pasta sauce maker Mr Organic is part of a wave of startup food and drink brands biding their time before they agree on a supermarket deal. ‘The plan is to make organic food more accessible,’ says Kostas Papakostas, co-founder of grocery brand Mr Organic. He says supermarkets are an inevitable step towards reaching that goal. The only question for Papakostas …