Courier-magazine-workshop-Neuba

Fashion Manufacturing Workshop

Big in Japan: How Neuba manages transcontinental clothing sales and production.

A British clothing startup, Neuba, has found itself sandwiched between a fashionable Japanese customer base on one side and traditional Indian weavers on the other. Neuba makes casual shirts and t-shirts using a team of eight weavers based in the Indian city of Hyderabad. The highly analogue nature of the production process has been a hit among a niche Japanese …