Courier-magazine-workshop-london-underground-advertising

Tech Workshop

Why tech startups are advertising on the London underground

They’re unsophisticated, untargeted and seriously old school: so why do London’s tech startups still love tube advertising? Strange as it may seem in the age of Facebook and Google ads, a growing number of London startups are turning to tube advertising to attract new customers and help their brands stand out from the masses. ‘The tube cuts through the noise,’ …

Courier-Issue14-Workshop-Lost-my-name-founders

Culture Workshop

How Lost My Name reinvented its product for Chinese customers

Before tapping into the pockets of Chinese parents, personalised children’s book publisher Lost My Name had to reinvent its product. Recently, Asi Sharabi’s team has been spending quite a lot of time with Chinese mums, quizzing them about bedtime. It’s the first bit of foreign consumer research that his personalised kid’s book company, Lost My Name, has done since starting …