ace-tate-berlin

Retail Workshop

Online glasses brands are ditching chatbots for social media

Ace and Tate’s flirtation with Facebook, Snapchat and Skype is emblematic of how companies everywhere are turning to social media for customer service and sales. Selling glasses in shops isn’t easy. People get overwhelmed by the choice, and frustrated by trying on lots of frames. Doing it online is even harder. Amsterdam-based Ace and Tate has thrown the digital kitchen …

Cover Story Fashion Lifestyle Sport

How fitness got hijacked by fashion and lifestyle

Style and social media have become as integral as sweat to startup fitness brands. Blame LA. The health-conscious Californian city has been luring the fashion world to its sunny streets; perhaps as significant a factor as any behind the coming together of fashion, food and fitness. What used to be called ‘exercise’ has, for many, morphed into something far broader and …