Courier-magazine-workshop-Neuba

Fashion Manufacturing Workshop

Big in Japan: How Neuba manages transcontinental clothing sales and production.

A British clothing startup, Neuba, has found itself sandwiched between a fashionable Japanese customer base on one side and traditional Indian weavers on the other. Neuba makes casual shirts and t-shirts using a team of eight weavers based in the Indian city of Hyderabad. The highly analogue nature of the production process has been a hit among a niche Japanese …

courier-export-to-india

Workshop

How to export to India

Whether it’s the links to a colonial past, exoticism, its sheer size or seductive growth rates, British firms keep going back to India, despite the steep challenges of doing business in what is an extraordinarily complex market. Few prospective trading countries trigger the degree of excitement and fear among business owners as India. Its contradictions don’t end there. Home to some of the world’s …