Thriva wants people to give it regular blood samples in exchange for charts on their health. But can it reach anyone other than early adopters and hypochondriacs? A few days after drawing a vial of blood, a Thriva customer is sent a variety of charts and some snippets of lifestyle and dietary advice. This health MOT happens every three months …
Making a meal out of bugs
Eat Grub was the first of a small swarm of UK startups selling edible insects. It faces a daunting marketing challenge: getting people to see a pest as something tasty. Shami Radia wants more people to eat insects. Specifically, his insect powder energy bars and packets of freeze-dried bugs. The problem is, most people won’t go near them. Radia is unfazed. ‘It’s …
Why people are betting big on boutiquey fitness studios
Hot on the heels of SoulCycle’s explosive growth and £90m annual sales, a bunch of UK startups are attempting to build a blockbuster fitness business out of London. Is there substance behind the lifestyle fluff? 26 Sep 2016 Some 15 months after opening his first site in Holland Park, Core Collective founder Jason de Savary was sweating over securing leases on his next two …