Courier-Routemaster-Adidas

Design

The ultimate cover-up: How London’s buses get their adverts

Reams of vinyl, super-hot hairdryers and £42,000 for three months: the business of splashing advertising over a single Routemaster. Some time around 2014, jet black buses started turning heads when they began trundling around the capital. It wasn’t a radical overhaul of London’s famous red buses; it was a regular number 38 bus, dressed up with an Adidas ad campaign …