Courier-Issue14-Workshop-Lost-my-name-founders

Culture Workshop

How Lost My Name reinvented its product for Chinese customers

Before tapping into the pockets of Chinese parents, personalised children’s book publisher Lost My Name had to reinvent its product. Recently, Asi Sharabi’s team has been spending quite a lot of time with Chinese mums, quizzing them about bedtime. It’s the first bit of foreign consumer research that his personalised kid’s book company, Lost My Name, has done since starting …

courier-export-to-india

Workshop

How to export to India

Whether it’s the links to a colonial past, exoticism, its sheer size or seductive growth rates, British firms keep going back to India, despite the steep challenges of doing business in what is an extraordinarily complex market. Few prospective trading countries trigger the degree of excitement and fear among business owners as India. Its contradictions don’t end there. Home to some of the world’s …