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Tech

Why do all the big tech brands look so similar?

A weirdly familiar look seems to characterise the logos of digital companies. It’s almost impossible not to notice that internet companies appear to be following a fixed manual on their visual style: the play school primary colours and inoffensive sans serif type style have become ubiquitous. That’s before the chirpy tone of voice which is similarly universally employed. Google, Airbnb, …

Deliveroo: The making of an on-demand giant 1

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Deliveroo/The making of an on-demand giant

In just three years, former banker William Shu has come from nowhere to make Deliveroo London’s most talked-about startup. His bikes have become ubiquitous in the city, he’s landed £137m from major investors and now sees Uber — among others — in his wing mirrors as he furthers his plan to dominate how food is delivered in cities around the world. There was standing …