Culture Workshop

How Lost My Name reinvented its product for Chinese customers

Before tapping into the pockets of Chinese parents, personalised children’s book publisher Lost My Name had to reinvent its product. Recently, Asi Sharabi’s team has been spending quite a lot of time with Chinese mums, quizzing them about bedtime. It’s the first bit of foreign consumer research that his personalised kid’s book company, Lost My Name, has done since starting …

Manufacturing Tech Workshop

The copycat conundrum

Bare Conductive discovered a factory in China that was copying its designs and even its logo and name. What were the options for this little east London startup? Chinese knock-offs have been a curse to designers all over the world. Some of the biggest brands have been engaged in a losing game of whack-a-mole, shutting down one offending factory only …