Courier-Issue14-Workshop-Lost-my-name-founders

Culture Workshop

How Lost My Name reinvented its product for Chinese customers

Before tapping into the pockets of Chinese parents, personalised children’s book publisher Lost My Name had to reinvent its product. Recently, Asi Sharabi’s team has been spending quite a lot of time with Chinese mums, quizzing them about bedtime. It’s the first bit of foreign consumer research that his personalised kid’s book company, Lost My Name, has done since starting …