Courier-Issue14-Workshop-Lost-my-name-founders

Culture Workshop

How Lost My Name reinvented its product for Chinese customers

Before tapping into the pockets of Chinese parents, personalised children’s book publisher Lost My Name had to reinvent its product. Recently, Asi Sharabi’s team has been spending quite a lot of time with Chinese mums, quizzing them about bedtime. It’s the first bit of foreign consumer research that his personalised kid’s book company, Lost My Name, has done since starting …

Martin Usborne and Ann Waldvogel of Hoxton Mini Press

Arts Retail Workshop

Hoxton Mini Press: The small publisher that’s created a book-selling brand

People don’t tend to shop for books by publisher. But three years after Hoxton Mini Press released its first photobook, it has built up something of a cult following. Big publishers have long dominated the market for expensive coffee table books, but now a tiny two person book maker is edging its way into people’s living rooms. Hoxton Mini Press’ …