Courier-Sipsmith-craft-gin-Beam-Suntory

Food

‘Authenticity’ factor lured Beam Suntory to buy gin startup Sipsmith

Notions of craftsmanship appear to be steering the top end of the spirits industry, making startups attractive for takeovers. Pictures of Sipsmiths’ shiny copper gin distillery in Hammersmith are all over its website. A video ‘tour’ of the distillery fills the screen as soon as the page loads. In all of Sipsmith’s sales material, it sings nostalgically about the traditional …