Portrait Sport

‘To do anything well is a struggle’: Simon Mottram, founder of Rapha

In 2004, Simon Mottram unleashed an audacious plan to put his startup, Rapha, at the centre of road cycling. Now the world’s biggest luxury group wants to buy it. Of the four ‘company values’ at Rapha, number three is a strange one: ‘suffer’. The others are rather more humdrum. Not only is it hard to imagine ‘suffer’ on another company’s corporate …