Retail Workshop

Online glasses brands are ditching chatbots for social media

Ace and Tate’s flirtation with Facebook, Snapchat and Skype is emblematic of how companies everywhere are turning to social media for customer service and sales. Selling glasses in shops isn’t easy. People get overwhelmed by the choice, and frustrated by trying on lots of frames. Doing it online is even harder. Amsterdam-based Ace and Tate has thrown the digital kitchen …


Food Workshop

Granola for Gangsters: a new variation on an old product

Granola for Gangsters has put an unconventional twist to the wholesome and healthy breakfast cereal. For many, granola conjures up images of nice Waitrose shoppers choosing between one brown cardboard package of Dorset Cereals and another. ‘We wanted to rebel against the boring breakfast,’ Sarah Napier, founder of Granola for Gangsters says. From packaging with fun ‘G’ illustrations to the …