Agi & Sam, menswear founders

Arts Fashion Retail Workshop

Picking the right collaborators

Menswear brand Agi & Sam took off in 2012 when they collaborated with Liberty and Topman. This stimulated growth but also had significant financial and operational repercussions. Its founders give their advice on what to think about when picking company partners. When recent graduates Agape Mdumulla and Sam Cotton met while working at Alexander McQueen in 2008, it was difficult to fathom how they …