Top Stories


  • ‘Glossier is a media business and hawker of cosmetics, blurring the lines between both.’

    New York – A beauty blog turned cosmetics empire has started a skincare sensation. In New York, women barely wear make-up. It’s one of the first things I noticed when I moved here. This city’s grooming ideal is pared-back yet highly polished; less about the ‘natural look’, and  more about looking like you have your dermatologist on speed dial. It makes sense,… Read More

  • ‘The brand was looking a little bit tired’

    At 15 years old, Gumtree decided to rebrand. Katie Hunter, head of brand, talks through the process. When we decided to rebrand, Gumtree was 15 years old. In the digital world, that’s a long time and, although we were the number one classifieds site in the UK, the brand was looking a little bit tired. We’d had the same tree… Read More

  • ‘The new, fast, flexible and collaborative rebrand’

    Thomas Coombes, founder of Studio Thomas, on the evolving relationship between companies, their brands, and the design studios that help create them. We often work with small businesses that have a great product or idea but have pieced together a brand quickly by themselves, often with little or no budget. They’ll be relying on this first phase of the brand… Read More

  • ‘It’s time to ask how we can improve things’

    James Hurst, creative director at Design Studio, discusses the importance of the rebrand – beyond the logo. In 1969, graphic designer Saul Bass pitched an identity redesign for Bell System, then the biggest US telecommunications company. That 27-minute video presentation would be my desert island disc (if Kirsty would let me). Talking about the benefit of having a coherent identity system,… Read More

  • Tax and the future of work

    Many breathed a sigh of relief when Philip Hammond dropped plans to raise self-employed national insurance. But as the number of freelancers keeps increasing, how will taxes change?  Philip Hammond’s first budget at Chancellor of the Exchequer was a bit… Read More

  • Higher quality hires

    Marketing agency The Eleven was bruised by some costly employment decisions in the early days. Founder Ben Gateley says he has now taken a more serious approach to recruitment. ‘People’ is often the cliched response to the equally cliched ‘What’s the… Read More

  • Making micropayments work for journalism

    Blendle is applying the iTunes model to journalism. But can it make micropayments work? As print circulations fall and ad blockers become ubiquitous, the question of paywalls is something most, if not all, newspaper publishers are pondering. One startup is… Read More

  • 10 reasons Menu Next Door didn’t work

    It was a promising, if ambitious, idea: offering the chance to buy a home-cooked dinner from a local amateur cook who lives around the corner. Why couldn’t Menu Next Door make it work? Menu Next Door launched its Brussels-based food… Read More

  • ‘We’ve developed a culture of speed’: Q&A with Jason Goldberg

    Jason Goldberg is founder and CEO of Pepo, a social platform that connects people with similar interests, with a focus on travel. It officially launched in November last year and, like Goldberg’s previous businesses, it’s been released at rapid speed…. Read More