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  • ‘Glossier is a media business and hawker of cosmetics, blurring the lines between both.’

    New York – A beauty blog turned cosmetics empire has started a skincare sensation. In New York, women barely wear make-up. It’s one of the first things I noticed when I moved here. This city’s grooming ideal is pared-back yet highly polished; less about the ‘natural look’, and  more about looking like you have your dermatologist on speed dial. It makes sense,… Read More

  • ‘The brand was looking a little bit tired’

    At 15 years old, Gumtree decided to rebrand. Katie Hunter, head of brand, talks through the process. When we decided to rebrand, Gumtree was 15 years old. In the digital world, that’s a long time and, although we were the number one classifieds site in the UK, the brand was looking a little bit tired. We’d had the same tree… Read More

  • ‘The new, fast, flexible and collaborative rebrand’

    Thomas Coombes, founder of Studio Thomas, on the evolving relationship between companies, their brands, and the design studios that help create them. We often work with small businesses that have a great product or idea but have pieced together a brand quickly by themselves, often with little or no budget. They’ll be relying on this first phase of the brand… Read More

  • ‘It’s time to ask how we can improve things’

    James Hurst, creative director at Design Studio, discusses the importance of the rebrand – beyond the logo. In 1969, graphic designer Saul Bass pitched an identity redesign for Bell System, then the biggest US telecommunications company. That 27-minute video presentation would be my desert island disc (if Kirsty would let me). Talking about the benefit of having a coherent identity system,… Read More

  • How to get a government start up loan

    More than £260m in government loans has been granted to small businesses since 2012. But many founders are intimidated by the application process. What do the founders of Pip and Nut, City Pantry and Electric Star Pubs have in common?… Read More

  • Specialise or shut up shop: the newsagent’s dilemma

    Independent newsagents have been squeezed by high street supermarkets and the declining circulations of mass-appeal magazines. We spoke to one which has thrived by getting closer to niche titles. Sandeep Shreeji is a rarity among newsagents. And not just because… Read More

  • Green architecture in Vietnam

    One man’s manifesto for building Hanoi out of traditional designs and natural materials. V-Architecture founder Ngoc Luong Le has been fascinated by Vietnam’s classical buildings of bamboo and local brick since his teens, when he spent summers in the mountain… Read More

  • Calling for crowd control

    The two dominant equity crowdfunding platforms, Seedrs and Crowdcube, are under pressure to iron out their wrinkles and generate more wins for investors. Allowing startups to raise money over the internet in exchange for shares in their company was always… Read More

  • ‘To do anything well is a struggle’: Simon Mottram, founder of Rapha

    In 2004, Simon Mottram unleashed an audacious plan to put his startup, Rapha, at the centre of road cycling. Now the world’s biggest luxury group wants to buy it. Of the four ‘company values’ at Rapha, number three is a… Read More

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